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Take the NFL SUNDAY TICKET -- it's only available through DIRECTV and it draws thousands of new customers to their service, particularly with their latest specials that offer it free to new customers.
Exclusivity is never cheap for providers, but if it means winning your business, they're more than willing to invest in the competitive advantage.
» Latest from the blog: Where to Catch 4K Sports Action on Satellite TV: If you're a weekender high def sports junkie or just want to follow your local team in crystal clear 4k (aka ultra HD), the good news is DISH and DIRECTV are off to a solid start in the 4K TV department...
New to the Genie: Entertainment Extras App: All too often, media and programming companies sit on their laurels after the successful launch of a new device or service.
DISH Network and DIRECTV have been at the cutting edge of digital programming for years.