They are much more common than you probably think.*From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.What the latest experiment proves is not that creativity lacks any association to thinking outside-the-box, but that such is not conditioned by acquired knowledge, i.e., environmental concerns.In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.
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It was an appealing and apparently convincing message.
Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.
In other words, the “trick” was revealed in advance.
Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?
Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.