The last thing they want to see is an interminable text message with your company’s latest discounts and offers.
When it comes to banking messages, simplicity is key.
All of them share the following elements: powerful call-to-action triggers; the sender’s ID, name and phone number; and, occasionally, a short link to the sender’s website.
In a recent post, Neil Patel mentioned that simply slapping a few common call-to-action triggers in an email or SMS won’t cut it, because the perfect call to action has to resonate with the audience and create a sense of urgency (example: words like ‘today’ and ‘now’).
Your most important mission with text messaging is to frame communication in a manner that persuades customers to take action.