The chat room creation tool is located next to the room list button at the upper right of the chat area.
If you grab your embed code and place the code on a website the chat room on the website will also be the same chat room as the chat profile room on the service.
A channel chat room allows the room host to view all chat room participants webcams and the room participants may view only a large broadcast stream of the room host.
The one-to-one chat room option allows two persons to view each other using large broadcast stream format.
You can add a description of yourself and even include links to your favorite You Tube videos so that other Face Flow users can get a feel for the music or videos you're into.