who is carey mulligan dating 2016 - Industry analysis of online dating
Traditional Five Forces Porter framework does not work well with 'platform' businesses.
Read the Full Text Many of us enter the dating pool looking for that special someone, but finding a romantic partner can be difficult. Dating sites provide access to more potential partners than do traditional dating methods, but the act of browsing and comparing large numbers of profiles can lead individuals to commoditize potential partners and can reduce their willingness to commit to any one person.
An analysis of e Harmony, including the five forces according to Porter 1.1 The threat of new entrants The biggest threat to e Harmony and other paid dating sites was the free dating sites that were the newest entrants into the market.
These sites did not have major restrictions to joining and did not necessarily do the match-making for the members.
Reis (University of Rochester), and Susan Sprecher (Illinois State University) take a comprehensive look at the access, communication, and matching services provided by online dating sites.