Badoo is a dating site, but prefers to describe itself as a “social network”.
It’s also not Swedish (it has over 230 million members worldwide) but is very popular in Sweden – primarily because it’s free. It's also gained a bit of a reputation as a hook-up site, so if you're looking for something more serious it's perhaps best to read on.
This is a no-nonsense site aimed at “serious singles”.
Boasting “sophisticated and highly-educated singles”, it attracts a more mature audience than Badoo and Tinder. New members must first complete a personality test before filling in a personal profile where they can also upload photos.
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