As with go.bonefreeze.com, these sites also offer improved results and, sometimes, other 'useful features' (shortcuts to popular websites, weather forecasts, etc.), however, such claims are merely attempts to give the impression of legitimacy.
Therefore, returning browsers to their previous states becomes impossible and users are encouraged to visit go.when they open a new browser tab or search via the URL bar.
These automatic redirects significantly diminish the overall web browsing experience.
Its because developers promote it by using intrusive advertisements and a deceptive marketing method called "bundling" (stealth installation of third party apps along with the regular programs).
What developers do is hide "bundled" programs behind "Custom/Advanced" settings (or other sections) of download/installation processes.
Therefore, information tracking can lead to serious privacy issues or even identity theft.