Matinees are sometimes available, as are Sunday performances, and the ticket prices are very reasonable, usually ranging from £15 to £30 regular price with various discounts for students, under 30s, and seniors.
Though Grosvenor sells a range of classic business shirts (£110), the company stands out among the shop windows of Jermyn Street for its distinct designer shirts (£139): large lined and crisscrossed colorful panels are often countered by opposing colors in the same pattern or opposing patterns in the same color. Even the white ones have colored trim, cuffs and plastic buttons.
Though several Jermyn Street outfitters stock some of these items, Sunspel’s dedicated focus on the clothing closest to the skin has earned it, I think, a claim on the attention of anyone strolling down the street, if only to stop in and feel the smooth, lightweight cotton: either Egyptian or Sea Island, woven and gassed, or passed over a flame, to help it retain a matte finish rather than become shiny over time.
A majority of the products are made at the bursting old Long Eaton factory, with others coming from similarly high-skilled small factories in Turkey and Portugal.
Jermyn Street is a one-way street originating at Regent Street, Saint James’s Place, which is also closest to Piccadilly Circus and its Underground station, so we will begin our virtual walk there, heading to the end of the street and looping back.
The first establishment of note is the Italian restaurant Getti on the north side of the street.
Designed by Panamanian Juan Credidio, almost all of the fabrics are woven exclusively for Grosvenor, and each stock is limited to just fifteen shirts.