Depending on your social connections, it is acceptable to ask around to find someone who may spark your friend's interest.
However, if the involved match making parties are available, the tension can be eased considerably.
Double or group dates are popular methods, such that the setup couple does not need to feel uncomfortable with a relative stranger.
A phone call to your potential date can really take the chill off your initial face-to-face introduction.
Perhaps that literature-loving individual also enjoys jazz.
A phone call or e-mail can help establish basic personalities guidelines prior to your first meeting.